all rights reserved — custoys trademark — Custoys™ Lab Ltd. ©2025
custoys™ is a brand of products and services owned by Custoys™ Lab Ltd., an experienced team of multi-talented artists, producers and directors specializing in stylized art direction. we have been fortunate enough to outsource our expertise and passion in character development to industry giants and their respected franchises. we deliver premium character art assets for game developers and product developers worldwide, aiming to help product owners showcase their current or future ip’s in the best light.
creative direction
imagine a one-stop character shop where we concept, model and produce for your desired output. we produce cinematic and in-game character assets, prototype ready collectibles, and cinematic level deliverables. when we get the chance, alongside client work we strive to develop personal prototypes and original content.
your ip
every original property that our client is lending us while in production is a delicate thing, we get that. that is why we approach each character and asset with respect and responsibility. making sure we bring the highest production quality and safekeep the legacy of the property entrusted.
what do we do?
from concepting, color mockups, designing, and sculpting, to producing ready-to-use assets with clean, animation-friendly topology, uv’s, texturing, and look development, we strive to cover all bases. we handle direct 3D design when needed, as well as posing, slicing, rendering, and more!
character dev.
whether it’s creating something entirely new or redesigning a historically significant character for a client or working on an in-house project, these are the most rewarding tasks for us. we take an idea through the concept stage and refine previews until they meet approval.
we’re fortunate to have worked with remarkable clients and developers, connecting people to brands and characters across audiences, industries and platforms.
we are proud to have recently worked on a variety of licenses, including collectibles, in-game assets, marketing materials, and author projects. our portfolio spans both indie and studio projects alike.
Mintoji World: Founder /
Custoys Lab Ltd.
Mintoji World: Mr. Devil /
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Mintoji World: Joan /
Custoys Lab Ltd.
Mintoji World: Zombie /
Custoys
Lab Ltd.